Vol 1 No 1 (2023)
Articles

Exploring the Potential of Food Tourism in Calabar, Nigeria: Cultural Heritage, Economic Impact, and Growth Opportunities

Maxwell-Borjor Achuk Eba
University of Calabar
Published November 18, 2024
Keywords
  • Food Tourism,
  • Cultural Heritage,
  • Economic Development,
  • Calabar Carnival
How to Cite
Eba, M.-B. (2024). Exploring the Potential of Food Tourism in Calabar, Nigeria: Cultural Heritage, Economic Impact, and Growth Opportunities. Advances in Law, Pedagogy, and Multidisciplinary Humanities, 1(1), 45-68. Retrieved from http://103.133.36.82/index.php/alpamet/article/view/786

Abstract

This study examines the burgeoning potential of food tourism in Calabar, the capital city of Cross River State, Nigeria. Known for its rich culinary heritage and vibrant cultural scene, Calabar offers a unique blend of traditional Efik dishes, immersive food-related activities, and iconic events such as the Calabar Carnival. Employing a mixed-method approach, the research explores tourist awareness and perceptions of indigenous foods, the economic contributions of food tourism, and the role of cuisine in preserving cultural identity. The findings reveal a strong appreciation for Calabar’s culinary offerings, with tourists valuing their freshness, flavor, and cultural significance. However, challenges such as inadequate infrastructure, inconsistent promotion, and hygiene concerns limit the sector’s full potential. This study advocates for targeted investments in infrastructure, marketing, and capacity building to position Calabar as a premier culinary destination in Africa, fostering sustainable tourism and economic growth

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