Influence of Social Media Marketing and eWOM on Cosmetic and Fashion Brand Preferences among Female Undergraduate Students in Ikot Ekpene, Akwa Ibom State. ALPMET [Internet]. 2025 Aug. 10 [cited 2025 Aug. 23];3(2):106-21. Available from: http://103.133.36.82/index.php/alpamet/article/view/968