Influence of Social Media Marketing and eWOM on Cosmetic and Fashion Brand Preferences among Female Undergraduate Students in Ikot Ekpene, Akwa Ibom State. Advances in Law, Pedagogy, and Multidisciplinary Humanities, [S. l.], v. 3, n. 2, p. 106–121, 2025. Disponível em: http://103.133.36.82/index.php/alpamet/article/view/968. Acesso em: 23 aug. 2025.