THE USE OF CODE SWITCHING OF CXO MEDIA YOUTUBE CHANNEL (NSS EPISODE)
Abstract
The Researcher analyzed the data used the qualitative descriptive method. Descriptive analysis was used for data collection in this research. Data captured on CXO Media YouTube channel for NSS episodes 1-10. The theory proposed by Hoffman (1991) and Suwito (1985). The data were utterances from video transcriptions. Video transcripts were analyzed to determine the type of code-switching, and video column comments were analyzed to select viewer comments related to the guest star's use of code-switching in the video. The researcher has established inter-sentential code switching, intra-sentential code switching, emblematic switching (tag switching), external and internal code switching in video. The results of this investigation showed that the types of intra-sentential code-switching there are 78 utterances found in the guest stars of NSS episodes 1–10 was the dominant type used by guest stars. The researcher also found that positive comments were the most dominant among the comments from viewers who watched guest star videos.
References
Colin Baker, W. E. (2017). A Review of: Foundations of Bilingual Education and Bilingualism (6th Edition). Clevedon: Multilingual Matters.
Detiknetwork. (2022). CXO MEDIA. Retrieved 11 30, 2022, from https://www.cxomedia.id/about-us
Hoffman, C. (1991). An Introduction to Bilingualism. New York: Longman.
Irpandi, S. (2019). Code Switching on the Utterances In Cinta Laura In “Brownis” Talk Show (Doctoral dissertation).
John Wiley, Sons, Inc. (2015). An Introduction to Sociolinguistics. United Kingdom.
Matthew B. Miles, A. Michael Huberman. (2014). Analisis data kualitatif: buku sumber tentang metode-metode baru. Jakarta: UI-Press.
Noah. (2020, Sep 20). NSS Ep.5-Noah: Mencoba berkarya Dikala Band Sedang Tidak Diminati. Jakarta, Indonesia: CXO Media Channel.
Novedo, N., & Linuwih, E. R. (2018, October). Code Switching and Code Mixing Used By Sarah Sechan and Cinta Laura in Sarah Sechan Talk Show. In Seminar Nasional Ilmu Terapan (Vol. 1, No. 1, pp. D06-1).
Rachma, F. A. (2021). Code-Switching in Boy William's Youtube Channel:“Nebeng Boy” (Doctoral dissertation, UIN Sunan Ampel Surabaya).
Raditya Dika, Deddy Corbuzier. (2020, Sept 10&17). Parkiran, NSS Ep.4 (Part 1)-Raditya Dika & Deddy Corbuzier: Shownya Disabotase Hingga Stand Up di Parkiran-NSS Ep.4 (Part 2)-Deddy Corbuzier & Raditya Dika: Kekang Azka Hingga Kelakuan yang Istri Gak Tau. Jakarta, Indonesia: CXO Media Channel.
Rusdiah, R. (2016, November). Categorization of Euphemism in Code-Switching. In Ninth International Conference on Applied Linguistics (CONAPLIN 9) (pp. 314-317). Atlantis Press.
Rusdiah. (2004). Conversational Code Switching Among Teachers and Students. Thesis. Post Graduate Program.
Sahrawi, S., & Anita, F. (2019). Analisis Penggunaan Code Switching. Jurnal Pendidikan Bahasa, 8(1), 171-182.
Sarasvati, I. (2020, Oct 8). NSS Ep.7-Isyana Sarasvati: Proses Pendewasaan Bermusik dan Mimpi Besar Isyana. Jakarta, Indonesia: CXO Media Channel.
Shihab, N. (2020, August 20). NSS Ep.1-Najwa Shihab: Dari Diancam Hingga Ditawari Jabatan. Jakarta, Indonesia: CXO Media Channel.
Slavina, N. (2020, Oct 1). NSS Ep.6-Nagita Slavina: Ngobrol Tentang Bagaimana Menjadi Wanita Kuat & Memiliki Self-Love. Jakarta, Indonesia: CXO Media Channel.
Suwito. (1985). Sosiolinguistik: Pengantar Awal. Surakarta: Henary Offset.
Tanjung, P. (2014, Juli 14). Youtube. Retrieved from CXO Media: https://www.youtube.com/@CXOMedia/about
Tanjung, P. (2020, Agustus 13). Youtube. Retrieved from NSS Episode: https://www.youtube.com/playlist?list=PL6MYdbaIZr1cCM-gW0U7oLEmtJTSeZ2ul
Undarsa, G. (2020, Sep 3). NSS Ep.3-Gaery Undarsa CMO Tiket.com: Cerita Persahabatan Hingga Pesan Untuk Calon Suami Putri. Jakarta, Indonesia: CXO Media Channel.
William, B. (2020, August 27). NSS Ep.2-Boy William dan Putri Tanjung Ngomongin Pernikahan Sampai Mantan. Jakarta, Indonesia: CXO Media Channel.
Yunita, Y. (2020, Oct 29). NSS Ep.10-Yura Yunita: Bahagia, Cinta & Rahasia Yura. Jakarta, Indonesia: CXO Media.
