THE APPLICATION OF ADVERTISEMENTS FOR TEACHING VOCABULARY AT SMA LPP UMI

  • Dian Permatasari Pendidikan Bahasa Inggris, Universitas Muslim Indonesia
  • Kaharuddin Kaharuddin Pendidikan Bahasa Inggris, Universitas Muslim Indonesia
  • Rizkariani Sulaiman Pendidikan Bahasa Inggris, Universitas Muslim Indonesia
Keywords: Advertisements, Teaching Vocabulary

Abstract

The purpose of this study was to measure the effectiveness of the use of advertisements in learning vocabulary in the ten graders of SMA LPP-YW UMI and to determine students' perceptions of the use of advertisements in learning vocabulary in the ten graders of SMA LPP-YW UMI. The researcher applied a pre-experimental method with a one group pre-test and post-test design, and collected data based on the test. The sample of this research is the students of class X SMA LPP-YW UMI Makassar, totaling 18 students. Samples were taken using total sampling technique. The results showed that the results of the pre-test scores of second graders increased significantly after being taught using the advertising method. The average value obtained through the pre-test was 43.68 and the posttest was 68.89 with the result that the significance value of the paired sample test was smaller than the significance level of 0.000 <0.05. Because the t value (16,844) was higher than the t table (1,740), it was possible to use an effective advertising method for students' English vocabulary. In addition, students also look active and enthusiastic in the learning process by using the advertising method as a medium of learning. In addition, based on students' responses in the questionnaire questionnaire via google form, 80% of them considered that this advertising method is an effective strategy and was suitable for students' words in English.

 

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Published
2022-12-30